Open Innovation Jams at Tesco

By • on February 18, 2011

A recent post on IdeaConnection highlights an open innovation experiment by Tesco where they invited interested customers to a day’s worth of brainstorming. According to the article, “The jam style of open innovation can deliver a successful outcome when the right partners and participants are selected so that they can work together creatively and dynamically.”

Click here to read the column.

Image via flickr.

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