Open Innovation Success with Green Giant

By • on June 5, 2013

The IdeaConnection website reported that General Mills has tapped into its open innovation ecosystem – G-Win – to help it develop a new line of sauce-free seasoned frozen vegetables.The owner of the popular Green Giant brand was looking at ways of offering vegetables that didn’t require the addition of sauce or butter. Though it could have taken on the research and development, the multinational felt it would be more efficient and economical to adopt an open innovation approach.

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