Open Services Innovation in the Music Industry
In the Dec. 17, 2010 Wall Street Journal article “The New Rock-Star Paradigm,” the lead singer of OK Go describes how to make it without a record label. This article shows how the vertically integrated model of the record label is breaking down, and giving way to a more distributed model that requires the artist to get connected much more closely to their audience.
A close connection to the audience can provide patronage funds to finance the cutting of a record. Working with sites like Pandora and Last.fm can help audiences discover new music, while tastemaker sites like Popcuts reward trendsetters for promoting this new music to their friends.
You can access the full article here.