Open to Innovation

By • on August 15, 2014

The Financial Express website reported that the Mahindra Group launched India’s biggest innovation prize—the ‘Rise Prize’ which offers $1 million for ideas and innovations involving the ‘Mobility Challenge’, which invites solutions for driverless cars in India, and the Solar Challenge for solar energy products that have a wider application in the country. The prize is part of Mahindra’s ‘Spark the Rise’ initiative that looks to catalyze innovation and entrepreneurship through a collaborative approach. Anand Mahindra is taking a leaf from the Proctor & Gamble corporate playbook.

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