P&G – Using Open Innovation to Be a World Class Innovator

By • on June 7, 2012

The Innovation Leadership Network website presented a case study of  Proctor and Gamble using an Innovation Matrix to help  understand how the innovation capability of firms evolves over time. In the late 1990s, P&G’s innovation program had lost its way. Successful product innovation was at the centre of their competitive strategy, but their performance had been slipping. P&G had reviewed their R&D strategy and increased their R&D budget. The problem was that the increased R&D spending didn’t improve their performance.

Click here to read the full article.

Image via Flickr.

Leave a Comment

Purchase viagra online and purchase it from the good to cope with dependable and trustworthy pharmacy. Don't believe of the recommendation by a mantra but instead as suggestion that is useful since that might be really a correct move to make to think about. It's not just about general ease of doing all of your buying resting before your Computer, or around no prerequisite to depart your home or stand-in point, but additionally concerning the choices you might have barely considered overall. Visit the drugstore you might have handled earlier in the event that you know the thing you need precisely. Examine the options what, why and just how if, nevertheless, you will find neither particular needs or a drugstore to go to.