Rethinking the Iterative Development Innovation Process

By • on May 11, 2011

In his article “Why Edison Was Wrong,” Stephen Shapiro argues that the value of iterative development may be overrated since R&D departments cannot afford to fail multiple times. Further, he states that when companies engage in open innovation, they only pay for the solutions that do work.

Click here to read the article on the American Express OPEN Forum.

Image via flickr.

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