Role of Marketing Departments in Open Innovation Efforts

By • on May 3, 2011

According to Lisa Thorell, “several actors within the marketing department, from market research, corporate communications, channel marketing, to marketing programs, may all play key parts at the very outset of partner negotiations to decrease time to market and reduce business risk” when small companies initiate open innovation efforts.

Click here to read the full post on the Off The Grid PR blog.


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