The Value of Open Innovation for B2B Companies
The Kalypso Viewpoints website notes that you hear a lot these days about applying open innovation concepts to improve innovation and product development processes. The value is clear for B2C companies, but B2B firms have different challenges and needs that have caused many to hold off. Despite the challenges, the open innovation payoff for B2B companies is significant if done correctly, especially in today’s resource-constrained R&D environments.
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