Wanted: Innovative Sustainable Business Models
The Guardian website noted that the promise of business-model innovation has long captivated the sustainability field, generating plenty of hype. But all the talk has yet to yield many real business-model changes. You might not know it to hear companies talk. Any business change can end up being classified as “business model innovation”, but the majority of innovations we see involve changes in companies’ processes and/or products, not underlying business models. There is an urgent need for fundamentally different approaches to creating, delivering and capturing value. Here are a few important reasons to focus on true business-model innovation.
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