Winning in the World of On-Demand Innovation: America and The Open Innovation Market

By • on June 22, 2011

In this column, contributor Haydn Shaughnessy discusses the new book “The Open Innovation Marketplace,” written by Dwayne Spradlin, Innocentive CEO and President, and Alph Bingham, Innocentive founder.

According to Shaughnessy, open innovation should be used to address big problems in health care, education, politics, etc. to take these debates to the challenge-solver level.

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