Your Business Model Is Killing Innovation
An article on the Forbes website asked the question “How do you make an innovation focus work inside of an existing business model or models?” The answer the article gave: ” By merging ‘culture rules’ with ‘business model’.” The challenge for any business when considering the importance of building and nurturing an innovation culture is in understanding the difference between business model and culture rules. The business model is how money gets made, what drives the profitable execution of the business. The rules of culture are the values — spoken and unspoken — that drive behavior, commitment and ambition.
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