The Value of Open Innovation for B2B Companies

The Value of Open Innovation for B2B Companies

By • on December 23, 2014

The Innovation Excellence website noted that we hear a lot these days about applying open innovation concepts to improving innovation concepts and product development processes. Companies that sell directly to end consumers–business to consumer (B2C)–see clear uses examples and value for open innovation. But the challenges and circumstances

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Customer Integration in B2B Open Innovation

Customer Integration in B2B Open Innovation

By • on November 16, 2012

An article on the InnovationManagement website notes that today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best”

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