Open Innovation: Co-creation, and Entrapreneurship

Open Innovation: Co-creation, and Entrapreneurship

By • on April 14, 2020

The website Innovation Excellence posted an interview with Nicholas Ind author of the book Co-creating Brands in which he discusses open innovation, brands co-creation, and entrepreneurship. He notes that the balance between freedom and structure is interesting when it comes to open innovation.  Organizations often give so much emphasis to structure

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