How Seeing Ideas of Others Can Harm Creativity in Open Innovation

How Seeing Ideas of Others Can Harm Creativity in Open Innovation

By • on November 23, 2020

The American Marketing Association posted an article which maintained that open innovation contests which involve seeing numerous competitive ideas of others harms, rather than stimulates, creative performance.  Others’ competitive prior ideas interfere with idea generation, as new ideas need to be differentiated from the preceding ones to be original.

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