The Impact of Digital Social Responsibility on Preference and Purchase Intentions: The Implication for Open Innovation

The Impact of Digital Social Responsibility on Preference and Purchase Intentions: The Implication for Open Innovation

By • on January 12, 2021

The MDPI website posted a study which investigated the impact of Digital Social Responsibility (DSR) on brand preference and consumers’ purchase intention comparing between high and low involvement product categories. Previous studies revealed that successes of businesses rely on the extent to which firms attempt to move towards open innovation and

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