The Customer Defines the Value of Innovation

The Customer Defines the Value of Innovation

By • on November 20, 2012

In this YouTube video, Henry Chesbrough argues shares his insights on the statement “ultimately, it is the customer who define the value of innovation.” The project Value Driven Service Innovation (VDSI) is a research collaboration among BI Norwegian Business School, University of California Berkeley and the University of Oxford, Saìˆd

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