How Crowdsourcing Impacts Innovation
The Crowdsourcing website notes that the Internet has had a profound influence on innovation practices. Crowdsourcing has tipped the innovation balance from the domination of large corporations towards smaller entities and access to these innovation sources has become an important part of innovation strategy. Customer crowdsourcing, such as MyStarbucksIdea,
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Kraft Doubles Down on Open Innovation
The website Brightidea notes that since Henry Chesbrough coined the term in 2003, open innovation has been providing a framework for companies to tap a vast network of customers, experts, and other organizations. Companies such as Kraft, P&G, General Electric (GE), and Bosch have been using
What is Your Open Innovation Partnering Approach?
Open Innovation is now an accepted methodology for enhancing your new product or service development pipeline notes Kevin McFarthing on the Innovation Excellence site. It is deployed to varying degrees depending on the industry or even the company attitude. There are many different approaches to