The Customer Defines the Value of Innovation

The Customer Defines the Value of Innovation

By • on November 20, 2012

In this YouTube video, Henry Chesbrough argues shares his insights on the statement “ultimately, it is the customer who define the value of innovation.” The project Value Driven Service Innovation (VDSI) is a research collaboration among BI Norwegian Business School, University of California Berkeley and the University of Oxford, Saìˆd

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Henry Chesbrough: Innovation vs. Invention

Henry Chesbrough: Innovation vs. Invention

By • on October 23, 2012

The World of Business Ideas website posted a talk by Henry Chesbrough in which he describes the differences between innovation and invention. For decades corporations dedicated to inventing new products were worried that someone would find out their best kept secrets. However, it turns out that many

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