Mars Creates Internal Incubator Program for Brand Launches

Mars Creates Internal Incubator Program for Brand Launches

By • on February 21, 2020

The MarketingWeek website reported that the Mars company is creating an internal incubator unit, known as the New Venture Studio, to make sure it stays relevant and innovative in the way it creates and launches brands. The launch comes after the success of the company’s Launchpad open innovation platform, established in 2017, which allows all brand

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