Should customers be closed out of Open Innovation?

Should customers be closed out of Open Innovation?

By • on August 16, 2012

An article on the MRTplus website notes that Open Innovation is a tool that often implores you to engage stakeholders from all channels, customers very much included, as sources of breakthrough product ideas.  There are many case studies and examples of how customer portal websites and other “crowdsource” methods have led companies

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Open Innovation and Lead User Innovation

Open Innovation and Lead User Innovation

By • on February 29, 2012

An article on the EOI website discusses the relationship between Open Innovation and Lead User Innovation. Both share the view of information as a public and fundamental good. Although Lead User Innovation is an older concept, it was the creation of the Open Innovation theory, which was actively discovered

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