How Lego Harnessed Diversity to Build an Innovation Culture

How Lego Harnessed Diversity to Build an Innovation Culture

By • on June 3, 2015

The Chartered Management Institute website reported that through the “LegoIdeas” crowdsourcing platform, Lego has found a way to directly engage with customers and gain powerful insights into their demands. The open innovation platform allows Lego fans to submit their ideas for new toys, and if the concept gets 10,000 supporters in 365 days,

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