Design the Right Open Innovation Project
The Innovation Excellence website noted that Open Innovation is now widely recognized as a way to enhance options for innovation by accessing external assets. However it can mean many things to many people; from running a crowdsourced idea scheme like LegStarbucksIdea, or MyStarbucksIdea, through to large co-branded initiatives like Senseo. In the
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The Future: Share with Your Customers
The Venturebeat website reported that according to recent research by OpenMatters and Wharton Business School, companies that share insights and economics and co-create with their network of customers, employees, investors, retailers, and suppliers are worth 2-4 times more than companies with other business
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How Crowdsourcing Impacts Innovation
The Crowdsourcing website notes that the Internet has had a profound influence on innovation practices. Crowdsourcing has tipped the innovation balance from the domination of large corporations towards smaller entities and access to these innovation sources has become an important part of innovation
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