Escaping the Commodity Trap

Escaping the Commodity Trap

By • on April 25, 2017

The Garwood Center for Corporate Innovation posted a blog which noted that the amount of time a product lasts in the market before a new and improved one takes its place is shrinking. As a result, even successful products can expect to enjoy an advantage in the market for a shorter time than in the past. Companies need services to grow and develop competitive

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