Managerial Challenges of Outbound Open Innovation

Managerial Challenges of Outbound Open Innovation

By • on December 20, 2018

  the R&D Management Journal posted a study which noted that while the research on open innovation is flourishing, less attention has so far been given to ‘outbound’ processes in comparison to ‘inbound’ and ‘coupled’ open innovation. In this paper we analyze a qualitative case study of the global bio‐pharmaceutical company AstraZeneca

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