P&G: Corporate Innovation Needs an Outside Perspective
The Next Web website reported that Procter & Gamble built a program around open innovation that actually highlighted the company’s pain points and/or untapped opportunities in order to leverage outside talent and innovation to solve for them. If P&G is looking to innovate in the oral care space, for example, rather than exhausting internal
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The Evolution of Open Innovation: An Interview with Henry Chesbrough
In this article on the TMCNet site, Henry Chesbrough discusses the evolution of open innovation, what it takes to succeed at open innovation, where it might not gain traction, and how it compares with open-source innovation models. Chesbrough coined the term “open innovation” with the publication