How Open Innovation Helped Create a Billion Dollar Brand

How Open Innovation Helped Create a Billion Dollar Brand

By • on August 12, 2014

The Ideaconnection website reported that Febreze has been one of the fastest growing brands for Procter and Gamble in recent years and it’s due to a combination of internal R&D and external innovation. Open innovation partners have been selected to develop, manufacture and commercialize Febreze-based products. The Febreze brand demonstrates the

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