P&G – Using Open Innovation to Be a World Class Innovator

P&G – Using Open Innovation to Be a World Class Innovator

By • on June 7, 2012

The Innovation Leadership Network website presented a case study of  Proctor and Gamble using an Innovation Matrix to help  understand how the innovation capability of firms evolves over time. In the late 1990s, P&G’s innovation program had lost its way. Successful product innovation was at the centre of their competitive strategy, but

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