Open Innovation as a Business Performance Accelerator: Challenges and Opportunities for the Firms’ Competitive Strategy

Open Innovation as a Business Performance Accelerator: Challenges and Opportunities for the Firms’ Competitive Strategy

By • on April 20, 2020

The Springer website posted an article which noted that the open innovation approach is often associated with research and development of new products, while its application in other contexts is still under-researched. This paper contributes to filling this gap by analyzing the open innovation in the marketing and public relations industry based on

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