Social Innovation in Pharma

Social Innovation in Pharma

By • on February 24, 2013

An article on the pmlive website noted that we tend to judge how well pharmaceutical companies are doing in social media by analyzing their presence on Facebook, Twitter and YouTube. But there are many other ways of using social media that should be added to the equation, including the use of what is described as social innovation. There are plenty

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A Prescription for Open Innovation in Drug Development

A Prescription for Open Innovation in Drug Development

By • on March 2, 2012

The website Crowdsourcing.org takes a look at Open Innovation in the scientific community to see how this works in the world of medicine. Several factors have combined in recent years to pave the way for a less secretive attitude towards developing new products and services, resulting in the growing

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