Verizon on Open Innovation

Verizon on Open Innovation

By • on November 29, 2012

The Verizonwireless website posted an article describing Procter and Gamble’s use of open innovation to come up with new ideas. P&G employed the collaborative model of open innovation by partnering with other businesses. In 2000, then CEO A.J. Lafley proposed a goal to acquire 50 percent of innovations from outside the organization. Within

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