7 Principles of Complete Co-creation
The YourStory website noted that traditional top-down business models based on knowledge dominance and mass-market approaches are under pressure from more open, collaborative models that directly and continuously involve customers. In a fast-moving global economy where customers are more digitally connected, informed and empowered than ever before,
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Why Many Innovation Initiatives Fail
The Innovationexcellence website posted an article which asks the question, wouldn’t it be great if you could do customer service like Zappos? Or design like Apple? Or innovation like 3M? Who wouldn’t want to be like those firms? Well, it’s not so simple. The entire Zappos business model is built
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Service Innovation Starts with Culture
In this YouTube interview, Henry Chesbrough presents his view on the statement “service innovation starts with culture”. This video is a part of a research project “Value Driven Service Innovation” which
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