7 Principles of Complete Co-creation

By • on November 2, 2018

The YourStory website noted that traditional top-down business models based on knowledge dominance and mass-market approaches are under pressure from more open, collaborative models that directly and continuously involve customers. In a fast-moving global economy where customers are more digitally connected, informed and empowered than ever before, the co-creation model works best for organizational success, according to the new book, “The Seven Principles of Complete Co-Creation”.

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