How Johnson & Johnson Works With Startups

By • on January 23, 2019

The NJ Tech Weekly website reported on a meeting of the Association for Corporate Growth (ACG) New Jersey called “Implementing Open Innovation: Lessons from Leaders”.  John Bell, vice president of external innovation  for Johnson & Johnson (J&J) Consumer, said that while the multi-billion dollar company spends quite a lot of money on R&D, “we embrace external innovation to the max.” He noted that  “If you are in the healthcare market like we are, the only way you are going to bring more products to people to make their lives better is through innovation”.  A large portion of J&J’s innovation is external. “We want to co-create to accelerate new solutions.” One of the ways J&J finds startups is to put a problem out on the table and ask anyone with a solution to respond to them. This brings a lot of startups to their attention that they might have missed otherwise,

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