Internal and External Antecedents of Open Innovation Adoption in IT Organisations

By • on January 21, 2021

The Emerald Insight website posted a study which proposes and tests a theoretical model exploring the impact of internal and external factors of social media use by IT organizations on open innovation (OI) adoption with the mediating effect of knowledge management capabilities. The results revealed that both customer involvement in social media and top management support for social media had a significant impact on OI adoption. The study stresses the importance of social media policy development for business managers to create an interactive platform for their customers to participate in the activities of the firm. Moreover, the results suggest that for developing open knowledge management capabilities, leaders must focus on and support the use of social media technologies by the firms.

Click here to read the abstract of the  article.

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