L’Oréal Invests in Beauty Tech of the Future

By • on September 28, 2022

The Consumer Goods Technology website reported that L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Sanford Browne, North America president of research and innovation at L’Oréal, announced “Our new campus will serve as the research and innovation epicenter for our North America scientific teams across product innovation, development, and testing.” Oreal stated that agile workspaces and modular labs will form a “comprehensive ecosystem that allows for greater interdisciplinary collaboration and innovation.” As part of its strategy for collaboration, the company will also be housing external partnerships and scientific collaborations under its Open Innovation Strategy within this location.

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