Making OI Relevant to More Economic Players

By • on June 5, 2014

The Innovation Management website posted an article by Wim Vanhaverbeke which noted that open innovation —once sundered from the open innovation funnel and new product development—offers business opportunities for a broad range of companies that were not previously considered as beneficiaries of open innovation strategies. Within this broadened view on open innovation, New Product Development should be considered as a strategic driver that applies to some situations but not to others.

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