Open Innovation Delivers Beneficial Changes

By • on March 13, 2012

The website Business2community reports on a white paper series, authored by Dr. Andrew McAfee which explores the implementation of social technologies in three key areas: Connecting Sales and Marketing, Fostering Innovation, and Enabling Enterprise Q&A. The innovation study found that open innovation delivers beneficial changes to both internal processes and external products. Open innovation helped realize major changes to the internal processes of 48% of respondents and to the external offerings of 34% of respondents. As indicated by the report findings, knowledge sharing also fosters a culture of open innovation. You never know where the next big marketing idea for your company is coming from.

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