P&G: Corporate Innovation Needs an Outside Perspective

By • on June 11, 2019

The Next Web website reported that Procter & Gamble built a program around open innovation that actually highlighted the company’s pain points and/or untapped opportunities in order to leverage outside talent and innovation to solve for them. If P&G is looking to innovate in the oral care space, for example, rather than exhausting internal resources on R&D, P&G’s Connect + Develop program allows P&G to put out an open call for new ideas from innovators and patent-holders that already have a notable level of expertise in that particular space.

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