Should customers be closed out of Open Innovation?

By • on August 16, 2012

An article on the MRTplus website notes that Open Innovation is a tool that often implores you to engage stakeholders from all channels, customers very much included, as sources of breakthrough product ideas.  There are many case studies and examples of how customer portal websites and other “crowdsource” methods have led companies to new products and features much more efficiently than traditional internal-only efforts. However,  the article cautions that users can’t predict future demand,  the issues they are focused on can stifle creativity and that the majority of user input can lead to a lack of differentiation.

Click here to read the full article.

Image via Flickr.

Leave a Comment

Purchase viagra online and purchase it from the good to cope with dependable and trustworthy pharmacy. Don't believe of the recommendation by a mantra but instead as suggestion that is useful since that might be really a correct move to make to think about. It's not just about general ease of doing all of your buying resting before your Computer, or around no prerequisite to depart your home or stand-in point, but additionally concerning the choices you might have barely considered overall. Visit the drugstore you might have handled earlier in the event that you know the thing you need precisely. Examine the options what, why and just how if, nevertheless, you will find neither particular needs or a drugstore to go to.