Survival of Fittest: Open Innovation and Product Development Linkages

By • on September 20, 2021

A conference paper at the International Conference on Human Interaction and Emerging Technologies noted that open innovation is becoming the frontline strategy to develop new products and services in most R&D based firms. This paper focuses on the strategies of the companies which protect their R&D capabilities and their effect on the open innovation process in new product development.  The data analysis showed five protectionist motives involved in open innovation-based product development between companies. The results provided the validation of the theoretical framework and explored these motives based on managers’ feedback. The study implies strong linkages between open innovation, product development and protectionist motives of companies.

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