Heineken Launches Open Innovation Platform

By • on April 5, 2012

The CorpComms Magazine website announced that the Dutch brewing group Heineken has launched an online open innovation platform in a bid to unearth new sustainability ideas to help boost its green credentials.The project, called the Heineken Ideas Brewery, sets a series of challenges that require innovative solutions. The first challenge is for innovators to submit ideas for sustainable packaging for its beer.

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