How Open Innovation Can Help Your Business Grow

By • on November 28, 2013

In a blog posting on the IOD website James Layfield, CEO of Central Working, notes that the idea of working collaboratively has long been embraced by small innovative start-ups, but what makes the idea of open innovation so exciting is that it is now increasingly being taken up by large corporates too. Collaborative working is not about simply sticking people in a room and telling them to work together. That isn’t nearly enough. In order to make it effective you also need to put in place a real structure. Open innovation gets businesses where they want to be, faster and with a better outcome.

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