Kraft Foods: Open Innovation with Suppliers

By • on September 19, 2012

The pack-summit website posted an interview with Jean-Baptiste Rubens, Director of Procurement Innovation at Kraft Foods on Kraft’s approach to open innovation with suppliers. “Every organization is aiming to grow. If we want to be leader, we need to be first at leveraging new technologies and products that increase the value to our consumers but also anticipate and lead the way for new trends and innovations. We can’t be experts in everything so we need the expertise of suppliers to bring ideas and solutions that helps both to grow the business.”

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