Open Innovation: a Platform for Sustainability

By • on November 10, 2012

The Business Standard website posted an article which noted that there are examples of companies having made progress in making their supply chains more sustainable. However, achieving scale in sustainable consumption cannot be done without engaging consumers. A new project is aiming to understand how companies can engage consumers to trigger simple behavior shifts that enable more sustainable lifestyles, grow demand for more sustainable products, and create business value. Open innovation can be a platform for this.

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