Open Innovation Ideal for Eco-innovation

By • on July 16, 2013

The EC-Europa website noted that open innovation is an ideal fit for eco-innovative SMEs, especially because of the need to quickly internationalize new green technologies. Through open innovation, innovators share the risks and rewards of new technologies. Rather than developing ideas within a company and protecting them until they are ready for market, open innovators share from the outset. They thus get wide-ranging feedback, and can quickly improve their innovative technologies. The benefits from this outweigh the rewards that might arise from carefully guarding intellectual property.

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