Opening the Doors to Innovation

By • on September 29, 2011

An article on the website Product Design and Development on the Third Annual Innovation Summit in Chicago reports that Clorox launched an Open Innovation Forum that allows outside ideas to be heard and invites consumers and inventors into the innovation realm. Clorox isn’t the first, or the last, company to have an open innovation platform that allows anyone to participate. This notion of outside participation is a trend that is gaining momentum from many different industries including food (Kraft), beverage (Pepsico), and the government (SBIR/STTR programs).

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