Ecosystem Effectuation: Creating New Value Through Open Innovation During a Pandemic

Ecosystem Effectuation: Creating New Value Through Open Innovation During a Pandemic

By • on November 15, 2021

The Eindhoven University of Technology posted a unique case study of a low-cost airline, AirAsia. With their fleet of aircraft grounded by the Pandemic, and unable to pursue any incremental innovation opportunities, AirAsia decided to follow a radical ambidexterity path – focusing on exploration by building an innovation ecosystem.  This case not

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