7 Principles of Complete Co-creation
The YourStory website noted that traditional top-down business models based on knowledge dominance and mass-market approaches are under pressure from more open, collaborative models that directly and continuously involve customers. In a fast-moving global economy where customers are more digitally connected, informed and empowered than ever before,
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Open Innovation for Sustainability
The Crowdsourcing website posted an article which noted that open innovation, a term coined by Henry Chesbrough in 2003, has been the subject of increased interest in policy debates and academic studies. However, despite its growing popularity, open innovation has received relatively limited attention
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Can Crowdsourcing Crack Corporate Sustainability?
The Guardian notes that we’ve seen a wave of businesses pioneering new ways of putting into practice the old adage that a problem shared can be a problem halved by tapping into the wisdom of the crowds who populate the online world. The shift has thrown wide open a range of business challenges
Open Services Innovation: Road Runner Sports
The Plantescompany blog reports that Road Runner Sports offers a new twist on guru advice – a computerized assessment based on a video of the shopper running on a treadmill, a pad measuring where the runner places the weight of his feet and runner-provided information. Road Runner Sports turns