OI: Enhance Early Collaborative Product Potential

OI: Enhance Early Collaborative Product Potential

By • on March 11, 2013

An article on the  Crowdsourcing website notes that while the original idea of open innovation has been to involve external actors throughout the innovation process,  in practice it has often been interpreted as only the integration of the final customer during the idea generation. This article introduces a method for innovation management which implements

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