7 Principles of Complete Co-creation
The YourStory website noted that traditional top-down business models based on knowledge dominance and mass-market approaches are under pressure from more open, collaborative models that directly and continuously involve customers. In a fast-moving global economy where customers are more digitally connected, informed and empowered than ever before,
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Have an Idea for the Future of Food?
The Sustainable Brands website reported that Food Matters Live is hosting the 4th Food & FMCG Innovation Pitching Event on November 17th. Individuals, research centers, and companies of all sizes are invited to pitch to members of the Open Innovation Forum with solutions that address their business
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“Open Innovation” Picking Up Steam
The Thinkinc website noted that in 2003, Henry Chesbrough presented a case study of 1970s and 1980s corporate innovation firms, centered on the giants of R&D from that era such as, Bell Labs, IBM and Xerox PARC. Chesbrough noted that R&D departments have traditionally been ‘closed’ to
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Can Crowdsourcing Crack Corporate Sustainability?
The Guardian notes that we’ve seen a wave of businesses pioneering new ways of putting into practice the old adage that a problem shared can be a problem halved by tapping into the wisdom of the crowds who populate the online world. The shift has thrown wide open a range of business challenges
Heineken Launches Open Innovation Platform
The CorpComms Magazine website announced that the Dutch brewing group Heineken has launched an online open innovation platform in a bid to unearth new sustainability ideas to help boost its green credentials.The project, called the Heineken Ideas Brewery, sets a series of challenges that require innovative